White Label SEO Reports and SEO Tools
There is a lot to consider when auditing your technical SEO, and it can get pretty complicated. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. Dave Ramsey is a big name in the finance industry, so this is the kind of detailed analysis that you would expect when evaluating this kind of page for YMYL content. The tool will give you an edge if you’re in a competitive niche. I took three different types of content and ran them through the tool.
This approach led to a complete recovery of the site’s performance. This not only improved time-on-page and bounce rates but also sent stronger engagement signals to Google. We kept an eye on newly found spammy backlinks for a few months, while focusing on building high-quality backlinks by reaching out to reputable sites within the client’s niche. Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links.
Best Technical SEO Audit Tools
These issues can lower your website’s rank, reduce visitors, and stop growth. It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective. The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step.
How often should I do an SEO audit?
- But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines.
- Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings.
- If your website has multiple orphaned pages, filter the list from high to low for organic traffic.
- The first step we took was a thorough backlink audit to identify the toxic links that triggered the penalty.
- Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links.
Pages with low engagement rates may have poor content or a disconnect between user expectations and page design. Also, look at session duration and exit rates to find pages where people quickly leave your site. In broad terms, information gain refers to the additional value you add to the overall search results with your content. Structured data can also tell Google about SEO Anomaly the author of your post, information about your business, and more. You can do this by jumping back into Semrush’s Backlink Analytics tool for each page.
Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date.
GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. Many SEOs often overlook security issues, but Google takes it very seriously.